We are proud to share that Sai Tarun, MBA student, and Dr. Saivinod M.S., Assistant Professor, Department of Management and Commerce, Sri Sathya Sai Institute of Higher Learning (SSSIHL), received the ‘Best Paper Award’ at the IHUMAST Conference (International Conference on Innovative Horizons Uniting Management, Accounting, Sustainability and Technology). The conference was hosted by the Department of Management, St. Joseph’s University, Bengaluru, on 21–22 March 2025.
Their research paper, titled “A Systematic Literature Review of Greenwashing and Ethical Considerations in India,” was one of only two papers shortlisted for this recognition from several entries submitted by researchers across the country.
The paper explores the escalating issue of greenwashing in India, where companies make exaggerated or misleading claims about their environmental responsibility. It delves into the ethical and governance challenges that arise from such practices and the resulting difficulties faced by consumers and stakeholders in identifying genuinely sustainable businesses. Through a review of academic literature, industry case studies, and existing regulatory frameworks, the study calls for greater transparency, stronger governance, and more effective policy measures to address this issue.
Key Insights
- Identifies major governance and ethical challenges associated with greenwashing.
- Highlights the importance of consumer awareness and effective policy in addressing deceptive practices.
- Emphasizes the need for regulatory transparency and accountability in corporate sustainability efforts.
Impact
- Provides a thematic framework to guide future research and policymaking.
- Raises awareness about the ethical risks of misleading environmental claims.
- Encourages improved corporate governance and supports the development of stricter regulatory standards in India.
This recognition is a testament to the academic rigor and relevance of the research conducted at SSSIHL and reflects our continued commitment to contributing to pressing global issues through thoughtful, ethical inquiry.
